What will High Street look like in 2025? with the todays organic food industry, not to mention the electronic and online developement, how would a main street look like in 7 years? Will paying cash still exist? How will a fashion store look like with the high-tech developing the way it does today? How would a virtual changing room look like? This was a very interesting project I was lucky to participate in 🙂

 

While I was finishing my last year at university in Rio e Janeiro, I squeezed in time for a couple of freelance projects! Today I wonder how I got the time and energy to all this – full time university and my final project, I was working as intern at an architect company five days a week and still had a very social life in vibrant Rio de janeiro. (This city is never quiet!) Beside this I did all freelance projects someone threw at me 🙂

This project was sent from a british company called FreshMinds.

Freshminds is an insight and innovation consultancy. They work with global brands to help them drive business growth.

 

DESIGN BRIEF

FreshMinds has conducted a piece of  research to help the business develop its relationship with its exisiting clients and to attract new clients with the retail space. The research seeks to answer the question:

What will High Street of 2025 look like and it is based on quantittive research, consumer workshop, desk research and expert interviews with leading British retailers.

 

My Job, was to design 6 illustrations to show the future of the High Street. They wanted the illustrations in paper, drawed by hand, NOT by any 3D computer program. I had actually never done that before, but they sent me some examples of the drawing style (which was not a very traditional architectual illustratuion style either), but I said OK, and made the drawings in a week. 🙂

 

A BIRD`S EYE VIEW

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THIS VIEW SHOWS A “CLEAN AND GREEN” HISGH STREET FEAUTURING OPEN FRONTED SHOPS, GREEN SPACES WITH PEOPLE RELAXING AND A PEDESTRIANIZED CENTRE WITH A NUMBER OF ORGANIC FOOD STALLS AND A  GYM/SPA

 

A TECH-ENABLED FASHION STORE

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THIS STORE SHOULD LOOK LIKE A SHOWROOM. IT SHOULD ALSO FEATURE A VIRTUAL CHANGING ROOM (A MIRROR WHICH SHOW WHAT THE THE CLOTHES WOULD LOOK LIKE ON YOU), A SET OF IPADS THAT CAN BE USED IN ORDER CLOTHES TO CHANGING ROOM, HANGERS THAT INDICATE WHAT THIS ITEM OF CLOTHES SHOULD BE WORN WITH, AND AN INTERACTIVE DISPLAY ON THE WALL (E.G A CATWALK VIDEO)

 

A POP-UP SHOP

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THIS WILL LOOK LIKE A WORKSHOP SPACE WITH TWO DIFFERENT WORKERS – A FASHION DESIGNER TAILORING VINTAGE ITEMS FOR A CUSTOMER AND A DESIGNER MAKING JEWELRY

 

A MULTI-USE SPACE

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FEATURING A BAR, CAFE AND A SOCIAL SPACE (SUCH AS YOGA). THIS IMAGE SHOULD REFLECT THE FACT THAT THIS SPACE SUPPORTS LOCAL COMMUNITIES AND USES LOCAL PRODUCE.

 

A MULTI-USE SUPERMARKET

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THSIS SHOULD HAVE A `MARKET FEEL´ WITH ORGANIC, FRESH PRODUCE BEING SOLD AND PRODUCTS DISPLAYED ON TABLES AND WOODEN SHELVING. IT WILL ALSO FEATURE IN STORE DEMOS E.G. COOKING CLASSES.

 

AN ILLUSTRATION TO SHOW THE INTERGRATION OF ONLINE AND OFFLINE

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THS WILL SHOW HOW THE ONLINE PAYMENT WORLD HAS DEVELOPED, WITH A CENTRAL PAYMENT FACILITY WHICH CHARGES AUTOMATICALLY AS YOU LEAVE THE STORE.  ALSO A SPACE WHERE YOU CAN USE LOCKERS TO BUY OR RETURN ITEMS AND FREE WI-FI CHARGING POINTS

 

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